iLAH Jewelry Holiday Diamond Event: The Diamond Dig

Last year, iLAH Jewelry hosted the Diamond Dash—a city-wide scavenger hunt designed to support and spotlight Worcester’s local businesses during the holiday season, with a grand prize of a 1.50 ct diamond.

This year, we’re making it even easier to participate… and the prizes are bigger than ever.

We’re excited to introduce The Diamond Dig: a hands-on, slightly chaotic, incredibly fun chance to win major prizes—including a 2.00 carat diamond engagement ring and a pair of 2.00 carat diamond stud earrings.

Why “Diamond Dig”? Because you’ll actually be digging! We’ve prepared 500 vending-machine-style capsules, each containing a prize—ranging from candy to gift cards to the two grand-prize diamonds themselves. Participants will take a shovel and scoop up as many capsules as they can in a single dig. Whatever you scoop is yours.

How to Earn Your Dig

You can earn your chance to dig by creating Instagram content that supports Worcester’s participating local businesses.

Here’s how it works:

• Visit any participating business.

• Create a Reel promoting the business—show where you are and highlight at least one product or service they offer.

• Post the Reel and tag both the business and @ilahjewelry.

• Your first Reel earns you one scoop.

Want a second scoop?
Create four additional Reels or Stories showcasing four different participating businesses, tagging each one and @ilahjewelry.

A Winner Will Be Chosen

If, by the end of the event, no one has dug up the diamonds, everyone who participated will be entered into a drawing—and iLAH will perform one final dig on behalf of the selected winner. Either way, someone is going home with the diamonds.

Important Dates

• Content window:
  Small Business Saturday, November 29 through Saturday, December 6

• The Diamond Dig event:
  Saturday, December 6 from 11 AM–5 PM at iLAH Jewelry

Support Local Worcester Businesses

This event is packed with prizes from an incredible lineup of participating shops, bars, restaurants, and creatives throughout Worcester. It’s a fun way to champion the businesses you love—and help sustain the vibrant local scene that makes our city special.

Join us, spread the love, show off your favorite Worcester spots, and maybe… walk away with a 2-carat diamond.