Support Local Worcester Businesses for a Chance to Win Big
The Diamond Dig
This holiday season, iLAH Jewelry is bringing back the excitement with The Diamond Dig — a city-wide celebration of Worcester’s small businesses with over 500 prizes, including a 2.00ct diamond engagement ring and 2.00ct diamond stud earrings.
On December 6th, you’ll take a shovel, scoop up vending-style prize capsules, and keep whatever you pull. Candy, gift cards, surprises from local shops… and maybe one of the big diamonds.
How to Earn Your Dig
You can earn one or two scoops simply by promoting participating Worcester businesses on Instagram.
1 Scoop
Create one Instagram Reel at any participating business.
Show where you are, highlight something they sell, and tag:
@ilahjewelry + the business
2 Scoops
Create four more Reels or Stories at four additional participating businesses, tagging each one and @ilahjewelry.
If no one digs up the diamonds during the event, all eligible participants will be entered into a drawing — and we’ll dig on behalf of the selected winner.
A winner will be chosen.
Important Dates
Create + Post Your Content:
November 29 (Small Business Saturday) – December 6
The Diamond Dig Event:
Saturday, December 6 | 11 AM – 5 PM
iLAH Jewelry, Worcester Canal District
Participating Businesses Hours 12/6
Valentinos opens 4pm
Root Awakening Kava- opens 2pm
Femme Bar (not open during dig)
Bri's Sweet Treats opens 11am
Cordella’s (at BCAW) Open till 5pm
Phoenician Hookah Bar- not open
Suzette Creperie- Open till 7pm
Boland's Irish Bar- opens at Noon
Bocado- Opens at Noon
The Fix- Opens at Noon
Mezcal- Opens at Noon
Green Island Oyster- Opens at Noon
Steel and Wire- not open during dig
Kai Sushi- Opens at 11:30am
Husky’s Pub- Opens at 1pm
BBQ Underground- Opens 11am
Elegance Worcester- Opens 11am
Sculpt Pilates
Piercing Emporium- Opens at Noon
Oleander Piercing- Opens at 11am
Sweet Janes- Opens at 11am
The Thicket- Opens at Noon
Cosmic Unicornz- Opens at 11am
Heartland Barber- Open until 3pm
Haberdash- Opens at 11am
Sol Rune- Opens at 11am
Crompton Collective- Opens at 11am
TruePenny Barber Co- open till 2pm
Hunchback Gallery- Opens at Noon
Burncoat Center for Arts and Wellness Open till 5pm
The Pint- Not open during dig
The Bra Shop- Opens at 11am
The Place- Opens at Noon
Major Bloom- Open until 11pm
Check back here or follow @ilahjewelry on Instagram for updates.
Support Local. Have Fun. Win Something Extraordinary.
Get out into Worcester, visit the places you love, discover new favorites, and promote the small businesses that make this city special. Then come dig for a chance to win something unforgettable.
FAQ
When do I do this?
You have from Saturday November 29th till Saturday December 6th at 3pm to post your Instagram content.
The Dig is Saturday December 6th from 11am till 5pm.
Does it have to be on Instagram?
Yes.
Do I have to go to the businesses?
Yes- you have to physically go to a participating business and film original content which promotes the business and at least one product or service they sell.
Does it have to be a Reel?
Yes- your first post has to be an Instagram Reel. If you are trying to earn a second scoop, you have to make 4 more reels OR stories at 4 additional businesses. The same rules apply for those reels or stories- you have to physically go to the business, film original content, and promote one item or service that the business sells.
What am I digging in?
500 prize capsules. You'll get a shovel and and can try to scoop up as many as possible. Some will have candy, some will have gift cards from our participating businesses, and two will have the diamond prizes.
Do I have to come to Worcester, MA?
Yes- because you physically have to go to the participating businesses to create your reels AND you have to physically be present at the dig on 12/6 to participate.
Do my Reels have to be good?
Do your best. Social media isn't easy. I will however be awarding some bonus prizes for really creative Reels.
Why does it have to be a "participating business"?
Because I said so. If you want to do this at a Worcester business you don't see on the list, you should have that business get in touch with me.
I have a Worcester business. Can I participate?
If your business has a physical location that is open to the public, yes. Please email me ilah@ilahjewelry.com