This holiday season, iLAH Jewelry is bringing back the excitement with The Diamond Dig — a city-wide celebration of Worcester’s small businesses with over 500 prizes, including a 2.00ct diamond engagement ring and 2.00ct diamond stud earrings.

On December 6th, you’ll take a shovel, scoop up vending-style prize capsules, and keep whatever you pull. Candy, gift cards, surprises from local shops… and maybe one of the big diamonds.

How to Earn Your Dig

You can earn one or two scoops simply by promoting participating Worcester businesses on Instagram.

1 Scoop

Create one Instagram Reel at any participating business.

Show where you are, highlight something they sell, and tag:

@ilahjewelry + the business

2 Scoops

Create four more Reels or Stories at four additional participating businesses, tagging each one and @ilahjewelry.

If no one digs up the diamonds during the event, all eligible participants will be entered into a drawing — and we’ll dig on behalf of the selected winner.

A winner will be chosen.

Important Dates

Create + Post Your Content:

November 29 (Small Business Saturday) – December 6

The Diamond Dig Event:

Saturday, December 6 | 11 AM – 5 PM

iLAH Jewelry, Worcester Canal District

Participating Businesses

We’re partnering with a fantastic group of Worcester shops, restaurants, bars, salons, and creative businesses — all committed to making this holiday season vibrant and local.

The full list of participating businesses will be announced soon.

Check back here or follow @ilahjewelry on Instagram for updates.

Support Local. Have Fun. Win Something Extraordinary.

Get out into Worcester, visit the places you love, discover new favorites, and promote the small businesses that make this city special. Then come dig for a chance to win something unforgettable.